Prior to founding WEPLAN Concept ( www.weplan.se ), I spent 4 years travelling around Europe and at the same time working with strategy for a variety of industries. As a Strategist I have always been fascinated by the pharmaceutical companies and their market behaviour. Not to long ago, and thanks to a shove, I decided to celebrate this interest with a blog.
The Pharmasoil blog is dedicated simply to try understand, explain and recommend ways to what I call Pharming; branding pharmaceutical companies and products. This blog serves as an open forum for the exchange of ideas, resources and information related to pharmaceutical companies and branding, so feel free to contact me with feedback, article submissions and ideas.
Also see my other blog where I write about the process of being remembered. From identity to personality. www.painrelations.wordpress.com
Take care,
Rana
pharmasoil
